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How to Make GMB Number Live on Google and Get More Customer Calls

Learn how to make GMB number live on Google, fix approval issues, and start getting more customer calls with a verified and visible business phone number.

When we say your GMB (Google Business Profile) number is “live,” it means your business phone number is publicly visible on Google Search and Google Maps, allowing potential customers to click-to-call directly from your listing.

✅ What It Means for Your Phone Number to Be “Live”:

  • It is displayed correctly on your business profile.

  • It shows up when users search for your business or related keywords.

  • The “Call” button is enabled, especially on mobile devices.

  • Google trusts your information enough to display it confidently to users.

Common Visibility Issues with GMB Phone Numbers

Even verified businesses may face problems like:

  • ❌ Number not appearing: Happens if there’s a pending verification or Google flagged it.

  • 📍 Wrong category or address mismatch: Can suppress your number.

  • 🔁 Duplicate listings: Confuse Google and result in only one showing properly.

  • 🔇 Violation of Google’s guidelines: Like using tracking numbers or call-forwarding numbers improperly.

  • đŸ› ïž Technical glitches or incomplete profiles: Can stop your phone number from going live.

Steps to Add and Verify Your Business Phone Number

Making your business phone number visible on Google requires proper setup and verification in your Google Business Profile (GBP) dashboard. Follow these steps to ensure your number goes live and stays consistent.

✅ Step-by-Step Guide to Adding Your Number in GBP:

  1. Sign in to Google Business Profile
    Go to www.google.com/business/ and log in using your Google account.

  2. Select Your Business
    Click on the business listing you want to manage.

  3. Click “Edit Profile”
    From the dashboard, click Edit Profile → Contact section.

  4. Add or Update Phone Number

    • Enter your primary business phone number.

    • Avoid personal or unrelated numbers.

    • If using a call tracking number, ensure the original number is also listed as a secondary.

  5. Save Changes
    Click Save and proceed to verify if prompted.

📞 Tips for Accurate and Consistent Contact Information

  • Use a local area code to build trust with nearby customers.

  • Avoid using personal mobile numbers or generic call center lines.

  • Never include multiple businesses in the same listing or share one number across unrelated profiles.

  • Use the same business name format and phone number structure every time you list your business online.

Why mobile number is not approved in Google business account?

If your phone number isn’t showing or is marked as “not approved” in your Google Business Profile, it can directly impact your ability to receive customer calls. This usually happens due to violations, verification issues, or data conflicts.

đŸš« Common Reasons Why Your Number Is Not Approved

  1. 🔁 Duplicate Listings

    • If your business has more than one listing with similar details, Google may suppress or reject the phone number to avoid confusion.

    • Merging or removing duplicates can resolve the issue.

  2. ⏳ Pending Verification

    • Until your profile is fully verified (via postcard, phone, email, or video), your number and other key details may remain hidden or under review.

  3. ⚠ Policy Violations

    • Using call tracking numbers without listing the original number as secondary.

    • Inputting premium-rate, toll-free, or unrelated numbers.

    • Failing to follow Google’s representing your business guidelines.

  4. 📍 Incorrect Business Category or Location Details

    • A mismatch between your business type and services offered may trigger a review.

    • Using P.O. Box or virtual office addresses can also flag the listing.

🔧 How to Fix Suppressed or Hidden Phone Numbers

  • Review and Correct Details:
    Make sure your number is accurate, local, and aligned with your NAP (Name, Address, Phone) across platforms.

  • Remove Duplicates:
    Go to the “Manage Locations” section in GBP and remove any redundant or unauthorized listings.

  • Add the Original Number (if using call tracking):
    Always list your main number as a secondary phone if you’re using a tracking number as the primary.

  • Re-submit for Review:
    After making corrections, request a manual review by clicking on the “Fix” or “Verify again” option in your dashboard.

📞 When to Contact Google Support

If you’ve tried all the above and your number still isn’t approved, it’s time to reach out to Google:

  • Visit the Google Business Profile Help Center

  • Click on “Contact Us”

  • Choose the issue (e.g., “Phone number not showing”)

  • Request support via email, chat, or callback

How Do I Fix Google My Business Phone Number Under Review Even After Verification?

If your Google Business Profile (GBP) shows your phone number as “Under Review” even after verification, it can be frustrating—especially when you’re missing out on customer calls. This usually indicates that Google has flagged your number for manual review or policy concerns, even though your listing is technically verified.

✅ How to Fix the “Under Review” Phone Number Status

  1. Double-Check Contact Info:

    • Ensure the number is local, valid, and consistent with your official business documentation.

    • Avoid using multiple numbers unless necessary.

  2. Use Your Actual Business Phone Number:

    • If using call tracking, add your original number as a secondary to remain compliant.

  3. Check for Duplicate Listings:

    • Go to your GBP dashboard → Manage Locations and remove or merge any duplicates.

  4. Review Google’s Guidelines:

  5. Wait Up to 72 Hours:

    • Sometimes, the system needs additional time to approve changes post-verification.

  6. Contact Google Support:

    • If the issue persists, go to the Google Business Profile Help Center → click “Contact Us”

    • Choose “Phone number under review” and request a callback, email, or chat support.

 

more info – Contact GMB Expert

Mobile Number Not Approved In GMB

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